There are several possibilities as to weather or not Hamlet loves this chick.
1) One possibility could be that everything Ham is doing (that would normally be signs of love and affection towards ophealia), could be a setup. This could contribute to Ham's goal in making everyone believe that he's going mad. I think he could definetly use this strategy to either freak out the king, or to mess with Ophelia's heart with certain intentions.
2) Ham uses various "meathods" if you will, to convince everyone that he is in fact in love with Ophealia- that is, if that's his goal. The letters read by Polonius (109...125- of 2.2) of Ham's claimed love for her could be left by Ham for the very goal of discovery. This would definetly convince anyone outside of Ham's wierd mind that he's in love.
3)One indication that Ham could be playing games is found in 2.2 -378- when Ham says to Guildenstern and Rozencrantz, "my uncle-father and aunt-mother are decieved... I am but mad north-northwest. When the wind is southerly i know a hawk from a handsaw." Just as he finishes this line, Polonius enters and Ham returns to his character of "the pursuer of Ophelia." As Ham says these aformentioned lines, i believe what he is saying is that he is emotionally stable, hence the north north-west, however, when he transforms into his other character (possibly) his emotions go south, hence his not telling a hawk from a handsaw. This is simply a possibility for the explanation of Ham's emotions and true feelings.
-In conclusion, i believe that Ham reveals himself through various personalities, in order to confuse Polonious, King Claud, Queen Gert, Ophelia (being the daughter of Polonius) and others not necessarliy close to Him, to keep secret his plan in attacking the king through theatre. I could be totally wrong, however, based on observation, this would be an appropriate explanation for Ham's behavior.-
